|
| 
| 
| 
| 
|  |
FEMALE HIP-HOP SENSATION XTATIC INKS DEAL WITH GLOBAL MAJOR RECORD COMPANY SONY MUSIC ENTERTAINMENT & ROCKSTAR4000
|
KENYAN RAPPER-SINGER-SONGWRITER BREAKS NEW GROUND WITH HISTORIC DEAL -- RELEASES FIRST OFFICIAL SINGLE, WILD!
Sony
Music Entertainment Africa is proud to announce the signing of rising
African rapper, Xtatic, to a multi-album and full management deal.
The
deal marks a first for a Kenyan artist and sees the hotshot rapper,
songwriter and performer (born Gloria Edna Mecheo) join a global roster
of artists on Sony’s RCA label that includes the likes of Usher, Chris
Brown, R Kelly, Death Grips, Ciara, Jennifer Lopez, Sean Kingston, P!nk
and the late Michael Jackson to name a few.
The
21-year-old was recently in Johannesburg, recording tracks for her
debut full-length album with hot new producers ‘The Fahrenheitz’. The
record will be released later in 2012 as part of the multi-album
recording deal Xtatic has inked with Sony and is being preceded by the
first single, ‘WILD!’ (attached) being serviced to radio TODAY! Xtatic
has also signed a full services management deal with Sony Music and
ROCKSTAR4000, and worldwide Music Publishing deal with ROCKSTAR
PUBLISHING, positioning her for a full assault on the South African,
Nigerian, Kenyan, Pan African and, ultimately, global music scenes.
“We’re
convinced that Xtatic has the kind of standout talent that will take
her into many different markets and are thrilled to welcome her into the
Sony recording family,” says RCA Africa Director, Spiro Damaskinos.
“Xtatic
is without doubt one of the most promising, talented and exciting
contemporary hip-hop artists to emerge from the continent in recent
years,” adds Jandre Louw, Founder and CEO of ROCKSTAR4000 Music
Entertainment. “We are truly ecstatic to work with her and thrilled to
be part of the Sony Music team to take her and her music to fans across
the world.”
|
Xtatic
herself has been taken by surprise by the speed at which she moved from
being a word-of-mouth, online and television sensation with “The Prep
Track”, to signing her first deal.
“I
received the first call from ROCKSTAR4000 on my birthday, I was at home
and thought someone was prank calling me,” she confides. “I always
thought that I had the skills to stand out from the crowd, but actually,
a few years back I didn’t yet have the proper mix of content, flow and
delivery to really do something special so this timing just feels
right.”
Those
three key elements – of content, flow and delivery - came together on
“The Prep Track” which Xtatic recorded in 2011. Its accompanying video,
produced by Mushking, tapped into Xtatic’s individuality in a genre that
generally trades on one-size fits all bling and sexiness to gain
attention. Featuring attitude, a baseball bat, skateboarding alongside
edgy glam shots, the video represented the two sides of Xtatic and
earned the rapper the attention of television and radio. As she puts it,
“Street Girl and Glam Girl are the two sides that basically represents
who I am.”
It
was through “The Prep Track”, as well as an earlier single, “Venom”,
that ROCKSTAR4000’s Louw and the Sony team based in Johannesburg
recognised the talent that Xtatic has been honing since she was a young
teenager growing up in Nairobi, and signed her to a ground-breaking
multi-record and full management deal.
The
signing of a young Kenyan rapper is part of Sony Music Entertainment
Africa’s belief that Africa is an important music development frontier.
The company has set its sights on becoming the primary partner of the
best Africa has to offer and has high hopes that with its assistance,
African musicians can achieve new Pan African and Global success.
MEDIA & BOOKINGS:
|
|
 |
| 
| 
| ||||
XTATIC INKS DEAL WITH ROCKSTAR PUBLISHING, THE 1ST PAN AFRICAN PUBLISHING COMPANY
ROCKSTAR
PUBLISHING is proud to announce the signing of rising African rapper,
Xtatic, to an exclusive worldwide music publishing deal.
The
deal marks a first for a Kenyan artist and sees the hotshot rapper,
songwriter and performer (born Gloria Edna Mecheo) join a roster of
artists signed to ROCKSTAR PUBLISHING.
The
21-year-old was recently in Johannesburg, recording tracks for her
debut full-length album with hot new producers ‘The Fahrenheitz’. The
record will be released later in 2012 as part of the multi-album
recording deal Xtatic has inked with Sony and is being preceded by the
first single, ‘WILD!’ which hit the airways this week.
“Xtatic
is without doubt one of the most promising, talented and exciting
contemporary hip-hop artists to emerge from the continent in recent
years,” adds Jandre Louw, Founder and CEO of ROCKSTAR4000 Music
Entertainment and ROCKSTAR PUBLISHING.
|
XTATIC’S SINGLE ‘WILD!’ CLIMBING THE RADIO CHARTS, HITS TOP7 IN JUST A WEEK OF RELEASE
Xtatic,
drove into The Galleria Mall on a motorcycle, dressed in royal purple
with a matching helmet and I couldn’t wait to get started on the
exclusive interview with the young musician, who is about to release her
latest track via Sony Music Entertainment.
At
just 21, Xtatic is reeling from the whirlwind year she has had; from
putting up an unfinished track on YouTube in March 2012 to signing a
record deal with Sony Music, a management deal with Rockstar 4000 and
recording her first ever album produced by The Fahrenheitz – all in the
span of five months. Though she has been busy, she takes it all in
stride with her motto for life: ‘to be comfortable’.
Let
me explain. It’s been a bit of a hard knock life for Xtatic, and that
has taught her to take life as it comes without flinching, and making
the most of what she had. Luckily, her heart is still in the right
place.
Gloria
confesses that she never really knew she would settle on music, with a
wide array of interests while growing up that even lingered on
gymnastics at some point.
|
MTV USA ANNOUNCES XTATIC IN TOP 5 ARTISTS OF THE WEEK - VOTE NOW IN MTV IGGY POLL!
MTV - "SHE CAN’T HEAR YOU OVER THE SOUND OF HER HYPE!"
"The
buzz in Kenya right now is all about a 21-year old emcee known as
Xtatic. She has the solid skills and athletic delivery of greats like
Lauryn Hill and Missy Elliott but she speaks in the voice of young,
hungry Nairobi. And she just inked a deal with Sony Africa. The rising
star was recently spotted in Johannesburg recording her debut album with
The Fahrenheitz".
"Xtatic
caught the eyes and ears of the nation when she made it to the Kenyan
finals of Channel O’s Emcee Africa in 2010. She drew significant
interest with her single, last year’s “The Prep Track,” and the buzz
built to a swarm.” — By Beverly Bryan, MTV
Music
Lovers! Music Fans! It’s that time of the week again! MTV Iggy needs
your help picking this week’s “Artist of the Week”. It’s just soooo hard
every time to decide, we couldn’t do it without your help. The band
with the most votes will be featured on MTV Iggy’s homepage along with
an interview revealing all…….. VOTE HERE!
|
| 
| 
|  |
 |
 |
| 
| 
| 
|
| 
| 
| 
|
 |
 |  | 
| 
| 
| 
|
|
|
 |
 |
 |
No comments:
Post a Comment